Where the money actually goes.
Contribution-margin P&L, break-even by SKU, and cash runway — pulled straight from your Shopify orders and ad platforms. No manual entry required to start.
You're already above the 10% net-profit benchmark — focus on scaling top-line while defending margin.
Live from Shopify orders · benchmark: 10% net (DTC median)
Connect an ad platform to see the honest number.
Store revenue ÷ total ad spend across every connected platform · last30
Store revenue
$0
Total ad spend
$0
Break-even ROAS
—
No ad spend detected in the last 30 days. Connect any ad platform below and blended ROAS lights up automatically.
Contribution-Margin P&L
| Line | Current | Prior | Δ% |
|---|---|---|---|
| Revenue (net of discounts) | $0 | $0 | — |
| Discounts (info only) | $0 | $0 | — |
| − Refunds | $0 | $0 | — |
| − COGS | $0 | $0 | — |
| − Net Shipping | $0 | $0 | — |
| − Transaction Fees | $0 | $0 | — |
| Gross Contribution Margin | $0 | $0 | — |
| − Ad Spend | $0 | $0 | — |
| − Apps / SaaS | $0 | $0 | — |
| Net Operating Profit | $0 | $0 | — |
Profit Waterfall
Margin depth · per-SKU leaderboard
0 SKUs sold · $0 total contributionTransaction fees default to Shopify Payments US (2.9% + $0). Override in Fees & Cash. Net shipping cost = shipping charged to customer × (100% − recoup %). Set shipping recoup % to 0 to expense shipping in full.